GOP finds out about Twitter

I read that the Obama campaign has established an official Tumblr. I've also been informed that Republicans have picked up their Twitter game since 2008, and are now employing people – as I suppose any intelligent campaign managers in this age would – to monitor social media around the clock and provide 'rapid responses' to the events of the day. It marks a promising improvement from the previous online campaign efforts, which were clearly inferior to the efforts of Obama's campaign employees.