National anthem recitals as TV promotions

Zooey Deschanel, star of the television show New Girls, sang the national anthem at the recent MLB World Series. I'd agree, although I can't say I've heard every national anthem ever, that it is possibly one of the least inspried. Jay Caspian Kang considers the significance of a rendition of 'The Star-Spangled Banner' as a television promotion:

If we are to respect the national anthem, stand and reflect on our citizenship, don’t the network executives bear the responsibility of presenting us with a version of the song that falls somewhere outside the very easily traceable lines of ratings and intra-platform promotion? And if we are cynical enough to say, “Well, that’s business and you should just grow up,” can’t we at least demand that those same network executives, who, by the way, produce a news network that argues passionately for consecrating American traditions, at least give us a network star who can actually sing?