Jennifer Szalai
reviews a new essay collection, and reflects on the (near) dead art of literary criticism:
Macdonald specialized in the ruthless takedown, targeting the kind of overblown cultural product that had sufficient critical endorsement to tempt his educated and aspirational readers. In 1952 The New Yorker published “The Book-of-the-Millennium Club,” Macdonald’s public shaming of the Great Books project, which culminates in this grand finale: “The problem is not placing these already available books in people’s hands (at five dollars a volume) but getting people to read them, and the hundred pounds of densely printed, poorly edited reading matter assembled by Drs. Adler and Hutchins is scarcely likely to do that.”
More remarkable than Macdonald’s ire (unleashed in a magazine more typically associated with bloodlessness than with blood sport) is that the Great Books project, consisting of fifty-four volumes of “densely printed, poorly edited reading matter” by the likes of Epictetus and Hegel, was at one point selling more than 50,000 sets a year—this, despite a price tag that started at $298 and topped out at $1,175, the equivalent of $2,500 to $9,800 today. The stunning success of these extravagant book sets, as well as the 6,000 words of extravagant fury Macdonald lavished on them, are prime examples of what makes this essay collection so fascinating and strange. The criticism on offer is as much a testament to the exalted claims made for culture in midcentury America as it is a casualty of what has happened since.