Vonnegut as a master of self-marketing

James Camp reviews And So It Goes: Kurt Vonnegut: A Life. On how the author cultivated his public persona:

Mr. Shield’s biography of Vonnegut takes its title from Slaughterhouse-Five, where it occurs dozens of times; it is the perennial refrain of bad news. “He was arrested for plundering. He was tried and shot. So it goes.” The phrase encapsulates the attitude of wistful passivity that readers correctly associate with Vonnegut’s fiction. But it is an ironic title for the biography of the man himself, because Kurt Vonnegut the illustrious author was a strenuous work of artifice, whose fate was anything but thrust upon him. “We are what we pretend to be,” Vonnegut wrote in his third novel, Mother Night (1961), “so we must be careful about what we pretend to be.” He was a scrupulous pretender who heeded his own advice.

(Image: Kurt Vonnegut. Photo by Gil Friedberg/Pix Inc./Time Life Pictures/Getty Images)