So, What Is Yahoo?

David Carr has a question for newly-appointed Yahoo CEO Marissa Mayer:

I’m going to take a whack at it and say that Yahoo is a media company, mostly by accident (more on that in a bit). Yes, its headquarters in Silicon Valley are filled with technologists and have the familiar trappings of a digital enterprise — foosball, anyone? — but for most Americans, Yahoo is where they get news.

In business, people will tell you that everything else is secondary to being first. And Yahoo, despite its tattered reputation, is No. 1 in 10 content categories, according to the measurement service comScore, including news, finance, sports, entertainment and real estate. Yahoo reaches more than 75 percent of the total Internet audience in the United States, with 167.2 million unique users in June. On any given day, 30 million or more people stop by. Globally, about 700 million people visit the site in 30 languages every month.

If you're here, I'm guessing you're not one of them.