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Evil Website Pagination

Farhad Manjoo has written an excellent article in protest against one of the web's most odious practices: splitting articles into multiple pages for — in theory — increased pageviews and advertising revenue. In all seriousness, this shit needs to stop. Pageview juicing is not only annoying but time-consuming. Maybe the best indication of this is that whenever I visit a website, I tend to look for the 'single-page' button immediately. Worse yet, when I cannot find it I will even settle for a printable version of the page (speaking of which, the New York magazine website has an excellent printer-friendly view for its articles).

For a while, I've been looking for a solution to my own blog jump-link problem. I'd like to have the 'read more' link work so that the rest of the article appears on the homepage, rather than taking readers to the permalink page. But that's a different issue. In any case, pagination is a dreadful idea. Designers owe it to readers to do away with it.