The "Poshlost" of Instagram

Teju Cole, whose points are pretentious but embarrassingly true, takes on everything most people find offensive about popular photography:

[T]he problem with the new social photography isn’t merely about post-processing: after all, photographers have always manipulated their images in the darkroom. The filters that Hipstamatic and Instagram provide, the argument goes, are simply modern day alternatives to the dodging and burning that have always been integral to making photographs. This argument is in part true. But the rise of social photography means that we are now seeing images all the time, millions of them, billions, many of which are manipulated with the same easy algorithms, the same tiresome vignetting, the same dank green wash. So the problem is not that images are being altered—I remember the thrill I felt the first few times I saw Hipstamatic images, and I shot a few myself buoyed by that thrill—it’s that they’re all being altered in the same way: high contrasts, dewy focus, over-saturation, a skewing of the RGB curve in fairly predictable ways. Correspondingly, the range of subjects is also peculiarly narrow: pets, pretty girlfriends, sunsets, lunch. In other words, the photographic function, which should properly be the domain of the eye and the mind, is being outsourced to the camera and to an algorithm.

All bad photos are alike, but each good photograph is good in its own way. The bad photos have found their apotheosis on social media, where everybody is a photographer and where we have to suffer through each other’s “photography” the way our forebears endured terrible recitations of poetry after dinner. Behind this dispiriting stream of empty images is what Russians call poshlost: fake emotion, unearned nostalgia. According to Nabokov, poshlost “is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive.” He knows us too well.

(Image via Instagram Blog)