The new iPhone

In all honesty, it doesn't look like a significant improvement, but I suppose they're not pretending that it is. Farhad Manjoo certainly seems unimpressed by the update, and argues that it could open the market for Google and Microsoft. On Apple's new voice recognition assistant, Siri:

This will look great on TV, but the question is whether it will work well enough in practice to make it useful. Voice recognition is difficult, and Siri is sure to stumble just as often as the iPhone’s autocorrect system. If these stumbles prove embarrassing—if it recommends Indian restaurants when you asked for Italian, or if it calls your mistress instead of your wife—Siri could prove more trouble than it’s worth.

I'm also a little doubtful about its worth, and I can understand his point – although, I must admit, it does look rather appealing. Apart from design, advertising is surely Apple's greatest art.